I've seen three new ads from Microsoft using children to show how simple their OS's are (focused on features of the new Windows Live Photo Gallery). Everyone who knows anything is probably saying, "LOL, Microsoft finally found a marketing group suited for their products", but think about it. Is Microsoft as simple and child(/elderly)-friendly as Macintosh? Maybe XP or 7 but Vista would be confusing as hell for someone who didn't really understand computers. Definitely not as simple as Mac OSX would be. Besides for the reality of this, you have to admit that this is a genius marketing scheme. Who has lots of money? Elderly people love to buy computers for inane, simple tasks like email and word processing alone. They also love to buy presents for their kids and grand kids. "Oh, Microsoft Windows is obviously really easy for kids to use because I saw this commercial."
(The one more I saw with "Adam, 8" was harder to find on an embeddable site.)
HOWEVER, the same boy is in this ad from a series of 3 new ads from Microsoft which even further stress simplicity for CHILDREN and the ELDERLY.
("7 vs 70", "8 vs 80", "9 vs 90")
ALL children's Windows Live Photo Gallery ads: [link]
ALL children & elderly ads: [link]
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